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Insight Guides is the publisher of the world's largest collection of visual travel guides, comprising over 600 guidebooks and maps. Insight Guides use strong visual images to communicate directly the atmosphere of the destination and the everyday life of its inhabitants; they give an insight into its people's values and politics; and they encourage readers to celebrate the essence of the place rather than fashion it to suit their preconceptions.
With editorial offices in Britain, Germany, Singapore and the United States, Insight Guides have a distinctly international approach. The guides aren't written for a parochial "home" readership. Wherever possible, they use local writers and photographers who can provide insight into a destination and help readers understand other cultures. Insight remains the only company in guidebook publishing to print all its own books, which gives it enviable flexibility in keeping new editions as up-to-date as possible.
The Content Works is a young, London-based company which provides content and web services to a range of publishers, primarily in the travel sector. The company's global network of contributors researches and writes travel content, its editors ensure this content is ready to use in travel guides, in magazines or on websites. Other sites by The Content Works include Holiday Courses, Ultimate-ski and Business City Guides.